The Management

The top management comprises of seasoned and experienced professionals in fields of Dairy, Engineering, Management, Marketing & Finance.

The team is headed by the main promoter Mr. Atul Mehra, who is also the Chairman & Whole Time Director of the company. He has vast experience and is considered as an expert in the Dairy Industry.

Our Team Head

Mr. Atul Mehra is a Mechanical engineer from H.B.T.I., Kanpur and has undergone various courses from different academies which include CPM from IIT Mumbai, Lead Auditor course in Food Safety & HACCP from Bureau of Indian Standards. He is vice Chairman at state council of CII (Confederation of Indian Industries), Life Member of IDA (Indian Dairy Association), member of Indian Packaging Institute and Ex-President of Rotary club of Kanpur Industrial.

He is an expert in Dairy Industry. His group companies include M/s. Tasty Dairy Specialities Limited, M/s. Cima Dairy & Foods Limited, M/s. Verifresh Dairies Limited, M/s. Cima Foods Private Limited, M/s. Stock Option Xpress Private Limited, M/s. Grow Home Developers Private Limited.

He has ample experience of running such units in profit and has successfully taken all these units to respectable positions.

His Achievements

  • Recipient of the coveted Leaders of Tomorrow Award instituted by India Mart, ET-Now & ORG Nielson. The award was bestowed on him by the then Honb’le Union Minister of Defence – Government of India Mr. P. Chidambaram.
  • Recipient of the National MSME Award for Outstanding Entrepreneurship by Government of India, presented to him by the Her Excellency Mrs. Pratibha Devi Singh Patil, Honb’le President of India.
  • Honored by The Ex-President of India Mr. Abul Kalam Azad for his achievements at a function of IIA (Indian Industries Association).
  • Recipient of the Business Leadership Award of Institute of Economic Studies and Indo-Thai Cooperation Forum, by the Ex-Deputy Prime Minister of Thailand Mr. Korn Dabbaransi.
  • He was honored by The Ex-President of India Mr. Abul Kalam Azad for his achievements at a function of IIA (Indian Industries Association) held at Lucknow.
  • Awarded the “Vyapar Kesari Vishisht Samman” for his valuable contribution for Industry and Trade in India.
  • Awarded Outstanding President of Rotary Club of Kanpur Industrial, in recognition of his excellent services, loyalty and devotion towards the society in fulfillment of Rotary theme of the year 2005-06 i.e. “Service Above Self”.
  • Recognition by “Uttar Pradesh Milk Chilling Centre Owners Association” for his excellent contribution towards development of dairy industry in India and sustaining the growth of people associated with it.
  • Conferred with “Udyog Patra” Award presented by Shri Subodh Kan Sahay – Union Minister of State – Food Processing Industry, Govt. of India.

His Memberships

  • Member Regional Coal Consumer’s committee – Northern Coal Fields Limited
  • Vice Chairman of State Council of Confederation of Indian Industry (CII), Uttar Pradesh, India
  • Member of Executive Committee of CIFTI (a food wing of FICCI)
  • Member of Indian Industry Association holding post of Secretary (Dairy/Milk Processing Industry)
  • Member of “Empowered Committee on Dairying” of CII
  • Member of “CII Expert Group on Food Safety & Quality for 2008-09”
  • Life member of IDA (Indian Dairy Association)
  • Member of Indian Packaging Institute
  • Ex-president of Rotary Club of Kanpur Industrial.

Seminars / Workshops / Visits attanded by him

  • Attended seminar/training program conducted by NDRI (National Dairy Research Institute), Karnal, relating to different aspects of Dairy Industry.
  • Attended a workshop on marketing techniques conducted by (CII) Confederation of Indian Industry at New Delhi.
  • Instrumental in organizing of a workshop on Food Safety Management Systems (FSMS) conducted in collaboration with CII at Kanpur, India.
  • He was invited for a guest lecture on World Standardization Day observed by Bureau of Indian Standard (BIS), India. BIS is the National Standard Body of India under Department of Consumer Affairs of Ministry of Food and Public Distribution of Government of India.
  • Organized a workshop titled “Success that Succeeds” conducted by renowned motivational and management guru Dr. Vijay Chopra.
  • Attended “The Partnership Summit 2009” organized by CII, covering topic “Building Partnership in Post Crisis World.
  • Organized a workshop titled “Odalternatives” – an organization that excels in management teachings.
  • He attended a seminar on “Technical Analysis of Derivatives” conducted by “Precision Technical”.
  • He also attended a workshop on “Opportunities in Retail Sector”.
  • Apart from the above-mentioned workshops and seminars, Mr. Mehra has traveled all over the globe in order to understand difference cultures and markets.
Attended Various Seminars by travelling all over the world.

Our Team

Mr. Arpit Mehra

He is a graduate in commerce from a leading University in United Kingdom. After completing his education, he has made a place for himself in the Dairy Industry with his brilliant understanding of business process, leadership skills & natural business acumen. His management skills has been largely responsible for overall growth of the company.

Mr. Mahendra Kumar Singh

An extremely trustworthy personnel, he apart from being the director also heads milk procurement. He is a Graduate from Pant Nagar University and has experience of more than 19 years in various Dairy Units.

Mr. Rakesh Yadav

With his expert knowledge of accounts, he holds position of CFO in the company. He is a hard worker and a good administrator.

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