Our strategic goal is to become a brand leader
and achieve multi-dimensional growth in all our markets by focusing on
the consumer and market orientation, innovation & total
requirement &
profitability by offering a wide range of high quality premium
products. We aim at setting and realizing our goal by adhering
to the following strategies:
- Anticipate the changing consumer expectations and
accommodate them to their satisfaction
- Focus and invest in development to convert the
customers' satisfaction into delight.
- The occupational health and safety fire fighting and
on job training are the part of our regular activity to
keep the employees updated with latest development. As a
secondary effect, employees welfare and safety protect
co-workers and their families too.
- Care for the employees by maintaining a professional
attitude, constant education training process and
motivating them to develop belongingness
- Total quality management with the aim of providing for
the quality of our products and services
- Boost operational efficiency and market success by introducing
standards, cost rationalization and uniform processes at
all levels
- Intensive standardization of operations to create and
strengthen the brand value, while taking into account the
individual market specifics
- To become the most respected and largest food company
of India nourishing on strong brand value.
The values defined by the company support
the implementation of the strategy for achieving the goals of
the company.
core values to guide us
We value our
Customer
We regard the customer as the primary
element to our success – believing in working together to meet
their need is the basis of all what we do which means to establish,
foresee or even create consumer wishes and requirements, and
correspondingly adapt our sales portfolio.
Employees
We regard the family of
Tasty Dairy Specialities
Limited, a work force of diverse individuals,
as the key to our success – believing in rewarding all initiatives
that turns ideas into action and goals into reality and define
clear goals for them by committing a professional environment
based on management's spirit, continuous learning, performance,
responsibility, team work and understanding which represents
the quality of relationships and a pleasant harmony of a successful
organization; and that we believe, trust and contribute
maximum to our common goals which preliminarily denote to handle
the resources we are managing in a careful and respectful way.
Suppliers
We regard our suppliers as the
critical component of our success – believing in strong and
long-standing mutually beneficial business relationship
based upon strong ethics, respect, co-operation and
development.
Business Ethics
We regard business ethics as the right
path of our success – believing in setting high standards by
virtue of positive work ethics and integrity in all our transactions.
Environment
We regard sustaining the environment as
the crucial responsibility entailed with our success – believing
quality and care for the environment, which is part of our business
and production process. We boldly recognize our responsibilities
to the communities in which we operate and are proactive in
dedicating resources to build a better quality of life, operate
in an ethical and environmentally sensitive manner and live
by our values.
With these values as our guide, we strive
to make our best better, offer more than we receive and dare
set our goals and then realize those successfully both individually
and as a company.
With these values as our guide, we strive
to make our best better, offer more than we receive and dare
set our goals and then realize those successfully both individually
and as a company.
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