Dairy products are linked with health and wellness since
ages. In ancient times, one used to assume the wellness of
its society by availability of milk to common man. Those
days if a person used to draw a picture of happier society,
they were found quoting in Hindi that
“Har Taraf Khushhali Hogi Aur Doodh Ki
Nadiya Bahengi”
which literally means that
“there shall be happiness all around and the
rivers of milk would flow everywhere”.
This clearly elaborates the importance of milk in our
society. Our country is the largest milk producer country in
world and the dairy sector in the India has shown remarkable
development in the past decade with an annual growth rate of
approximately 3.9% per annum and this sector contributes a
large share in agriculture gross domestic products. To be
specific, the country’s milk production is higher than that
of rice and wheat. More to add, milk is the only product
that generates cash income to farmers almost on a daily
basis, unlike sugarcane or wheat. Besides being a source of
liquidity and insurance against crop failure, milk is the
only crop where the farmer realizes 60-70 percent of
consumer price – against 20 percent or so in fruits and
vegetables.
India’s modern dairy sector has expanded rapidly. From an
insignificant quantity of milk being processed in 1951, the
organized sector is presently handling over 20% of total
milk in more than 400 dairy plants. This sector is poised to
triple production in the next 10years, taking advantages of
the expanding potential for export to Europe and the West,
where withdrawal of support and subsidy has led to a drop in
milk production.
Apart from organized sector milk handling, 36 per cent
being handled by private dudhias and unorganized players and
44 per cent is being retained in rural areas. Within the 20
per cent organized sector share, private and
cooperative/government dairies have 50:50 handling ratio.
These figures clearly show that there is a lot of scope
in dairying business In India if one can focus on quality
and productivity. This is exactly what we are trying to do
with our setup i.e. to become a market leader in our
industry by setting benchmarks in quality, satisfaction,
ethics and relationship. We in our company are committed to
consistently perform, set higher standards, achieve them and
aim for perfection in everything we do. With these things in
our mind we are very sure of performing in adherence of our
vision i.e. to endeavor and be a part of the process to make
our country the most developed, industrialized, happiest and
respect nation of the world.
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